Enhancing Your Data Strategy: Transitioning to Universal Consent and Preferences
The Need for Universal Consent Obtaining valid consent from customers before collecting or processing their personal data is crucial for building trust and ensuring compliance with regulatory requirements. Non-compliance can lead to severe consequences, including heavy fines, reputational damage, and even legal action. In today’s digital landscape, customers are increasingly aware of how their personal data is being used and shared. They expect transparency and control over their information, and companies that fail to provide this may face backlash....